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rayna diane hennen

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EVENT PRODUCTION COMPANY

April 5, 2022 by

The Client: DALENY STUDIOS

WEBSITE REDESIGN

ABOUT THE CLIENT

FROM THE WEBSITE: Daleny Studios is a full-service event production partner creating experiences that will surprise and delight your audience. Daleny Studios helps bring your big vision to life and sets you up for success, so you can create an educational, entertaining and memorable experience for your guests – and drive results for your organization.

Website for an event production company

ABOUT THE PROJECT

The Challenge

  • The content on the site lacked clear structure and organization
  • The calls to action got lost
  • Read to make it grow with business
  • The blog was difficult for customers to read

VISUAL BRAND CREATION

Color Palette

The colors were chosen based on the logo provided by the client which used the fourth color.

5 blobs that look like scribbles showing the client's brand colors

Fonts

Basic Roboto font for website
Script font chosen based on provided logo, for decorative elements only

INDUSTRY
Event Planning, Event Production

SERVICES
Web Design, Web Development, Content Organization, SEO (Search Engine Optimization), Print Design

SOFTWARE
WordPress, InDesign, Photoshop

website redesign for event producer, the before
Home page before
website redesign for event producer, the after
Home page after

The Solution

  • I reviewed all the content for organization, adding and removing where necessary
  • I created a home page that was more easily readable and accessible
  • and ensured there was a solid SEO foundation in place
blog redesign for event producer, the before
Blog design before
blog redesign for event producer, the after
Blog design after

Results

  • Well organized and readable
  • Blog structure more friendly
  • Home page had better hierarchy and clear content separation
  • More sleek and professional

ADDITIONAL WORK

We created a brochure for her to give to prospective clients.

LET’S CREATE SOMETHING TOGETHER

Contact Me

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