THE CLIENT: ELAINE WELLMAN
LANDING PAGE & REDESIGN
ABOUT THE CLIENT
FROM HER WEBSITE: Elaine helps purpose-driven entrepreneurs and small business owners bring their magic to life at live events and retreats … so they can deeply connect with their tribe, facilitate transformation, and sell more stuff.
ABOUT THE PROJECT
She worked on events as an employee for many years and then shifted her focus to coaching so she could break out on her own. What she discovered was a sweet spot between the two. You can hire her to manage and run your event soup to nuts (unless you’re allergic to nuts then perhaps some gluten-free crackers?). On the event-coaching front, she leads a group program that walks you through all the steps you need to create a profitable event so you don’t have to do it alone.
Elaine was looking to evolve but simplify because her previous website was focused solely on her coaching. With the discovery of her sweet spot and events nowhere to be found on her site, she needed to change that fast.
Her colors, logo and other brand visuals still resonated and were the basis for the new design. Going in a new direction does not always mean scrapping what you have completely!
Armed with a good visual foundation and a definite direction, we created a landing page style site – meaning one page rather than multiple pages. This style of site works well for her because she has a few, very focused calls to action.
The result is a bright, fresh, inviting website that reflects optimism and focus which is an excellent representation of Elaine herself.
RELATED WORK
Business cards, lead magnets and online event social media graphics.
