rayna diane hennen

SPEECH, LANGUAGE & FEEDING THERAPIST

by

THE CLIENT: ERICA GOSS-GOLDSTEIN

WEBSITE REDESIGN

ABOUT THE CLIENT

PARAPHRASED FROM HER WEBSITE: Erica Goss-Goldstein is a speech, language and feeding therapy for children. She is currently in private practice where she provides both therapeutic and diagnostic services for children with speech, language and feeding delays and disorders. Erica works to provide each of her clients with personalized services to improve their communication skills, feeding skills and overall quality of life.

web design for speech therapist

ABOUT THE PROJECT

A long-time client (12 years!), Erica who from New York City to Westchester during the pandemic. To mark this transition, she felt it was time to redesign her website completely and create a new logo and color palette. She wanted the website to show some playfulness, as the services are focused on children but not be over the top since the website is ultimately for the parents.

VISUAL BRAND CREATION

Color Palette

5 blobs that look like scribbles showing the client's brand colors

Fonts

Montserrat Light - main body copy on website
Averia Serif Libre Italic - font for website headers and description in logo

INDUSTRY
Human Development, Speech, Language & Feeding Therapy

SERVICES
Web Design, Web Development, Content Organization, SEO, Visual Identity, Photo Retouching

SOFTWARE
WordPress, Illustrator, Photoshop

speech therapist website before

THE PROBLEM

  • Website needed to be updated to grow her clients in a new area.
  • The old logo didn’t make sense
  • The website was not responsive
  • There was no visual interest

THE SOLUTION

  • Review content to expand or remove where necessary
  • Use guided calls to action to lead potential clients through the website
  • Design new logo and refresh color palette
  • Add relevant visuals

THE RESULTS

  • Modern, responsive design
  • Content is more readable and more SEO relevant
  • Created new business cards and LinkedIn banner for brand consistency
  • Clear, focused calls to action
speech therapist website after

ADDITIONAL WORK

We designed a new logo, business cards and a LinkedIn Banner. Click an image to view larger.

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LET’S CREATE SOMETHING TOGETHER

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